Gary Johnson Had the Most Viral Ad of the 2016 Election. Was It All for Nothing?

September 8th, 2016 by in News

This article was originally published on Adweek.


First the good news: A wacky digital video starring “Dead Abe Lincoln” that stumps for Libertarian presidential candidate Gary Johnson has logged upwards of 18 million views and 420,000 shares in two weeks, introducing potential voters to the former New Mexico governor and the movement to land him a spot in the upcoming presidential debates.

And now the bad news: Johnson turned into a trending topic and a hashtag on Thursday after a disastrous appearance on MSNBC’s Morning Joe in which he asked, “And what is Aleppo?” in response to a question about conflict in the Syrian city.

Abe Lincoln Trashes Clinton and Trump in This Insane Ad for Libertarian Gary Johnson

August 29th, 2016 by in News

This article was originally published on Adweek.


And now for something completely different in an election season dominated by Hillary Clinton and Donald Trump—a political ad starring “Dead Abe Lincoln” telling voters they “just got screwed” by the two-party system.

“What Abe Lincoln prophesied about Trump and Hillary,” created on a shoestring budget by viral video mavens the Harmon Brothers, touts Libertarian candidate Gary Johnson in a push to have the former New Mexico governor included in the upcoming presidential debates.

Funded by Alternative PAC, a Johnson supporter, the five-minute video also promotes a movement called Balanced Rebellion, which, Abe says, “is like Tinder but not gross,” and aims to match voters one-to-one with others who are disappointed in the major-party choices for leader of the free world.