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Gary Johnson Had the Most Viral Ad of the 2016 Election

First the good news: A wacky digital video starring “Dead Abe Lincoln” that stumps for Libertarian presidential candidate Gary Johnson has logged upwards of 18 million views and 420,000 shares in two weeks, introducing potential voters to the former New Mexico governor and the movement to land him a spot in the upcoming presidential debates.

And now the bad news: Johnson turned into a trending topic and a hashtag on Thursday after a disastrous appearance on MSNBC’s Morning Joe in which he asked, “And what is Aleppo?” in response to a question about conflict in the Syrian city.

So, what if you’re Matt Kibbe, founder and president of Alternative PAC, the Johnson supporter behind the hit viral video? Do you fold up the tent and go home, assuming the candidate has inadvertently taken himself out of serious consideration? Or do you stay the course, believing the gaffe will blow over like so many other election-cycle foot-in-mouth mistakes?

Kibbe, a Washington, D.C.-based political veteran, is choosing the latter for the time being, telling AdFreak, “When the shit hits the fan, you know it’s going to get fun.” And he’s opting for a sense of humor in light of the Twitter explosion and #WhatIsAleppo hashtag.

“If your candidate is failing, nobody cares if he makes a mistake,” says Kibbe, who formed the super PAC a few months ago to promote the third-party Balanced Rebellion platform. “I hope SNL does a bit on it. That will be market penetration that Gary hasn’t had yet.”

Read on for more of our conversation with Kibbe just hours after the Morning Joe debacle.

What was your initial reaction to Gary’s TV blunder?
He’s now significant enough that people are going to start beating up on him. I think that’s a step in the right direction. The biggest challenge for a third-party candidate is getting people to know you exist. And I think he’s done a public service because thousands of people are now Googling ‘Aleppo’ so their smart-aleck friends don’t embarrass them at the bar tonight.

How do you recover as a fervent Johnson supporter?
In any presidential campaign, your candidate will make a flub, even when they’re supposed to know the answer. It’s inevitable. How they react to it is everything, and I like the way Gary reacted. Candidates typically say, “I didn’t hear the question” or “That was a gotcha situation.” Gary said, “I blew it, but I’ll get it right next time.” It’s honest. You’ll never hear Donald Trump say, “I don’t know.” He’ll give you an answer anyway. A little bit of honesty and humility may go a long way.

How do you recover as a marketer?
It will depend on whether this story has legs. If it’s a 12-hour story, then it won’t matter. If we’re all still talking about this next week, then we’ll need to get more aggressive. His foreign policy generally is a powerful talking point, especially with disaffected Bernie Sanders voters. It could turn into an opportunity to talk about his alternative views.

What’s your focus now?
We’re concentrating on the debate commission, which is run by Democrats and Republicans, that makes it almost impossible for a third-party candidate, whether Libertarian or Green Party, to get into the presidential debates. People should really be making a stink of this because the commission needs to adapt to the new normal, which is more voices. That should mean we have more choices. We’re also geotargeting in the seven or eight states where Gary is polling well.

Talk about the ROI on “Dead Abe Lincoln,” produced by the Harmon Brothers, that’s helped you raise more than $1 million in donations since its launch.
We invested about $200,000 in social marketing so far, and 62 percent of our views have been organic, and 38 percent from paid media. That’s an amazing return. And we’re especially pleased with the 420,000 shares because that’s the real measure of whether your content is compelling.

Will social media continue to be your avenue of choice?
In the past, you’d have to spend $50 million on TV ads to break the barrier, but Gary Johnson has performed well without that. This video is more viral than anything Hillary Clinton or Donald Trump has done. This is a disruptive time, and the future is all about the ability of a candidate to engage in popular culture through social media. A third-party candidate is a real possibility, but the only way that’s going to happen is by breaking the traditional rules of politics.

Pro-Gary Johnson “Balanced Rebellion” Ad Viral Sensation of this Political Cycle

Alternative PAC, a superPAC supporting the campaign of Libertarian Gary Johnson, launched a project called “Balanced Rebellion” last month, as I reported. It was intended to help solve the problem of voters who, while disliking both Hillary Clinton and Donald Trump, didn’t want to feel that their third party vote helped make the one they hated more win.

The web site for the project and its Facebook page allows voters with a slight Trump preference to pledge to vote for Johnson and be matched with another voter from their state who had a slight Clinton preference, helping insure that a vote for Johnson wasn’t in effect a vote for the candidate they hated more, since they knew both major party candidates had lost a vote to the Libertarian.

The accompanying longform comedy video, in which “Dead Abe Lincoln” dissed Clinton and Trump and sang Johnson’s praises, is the most viral political video of 2016, the PAC announced yesterday. The ad was designed by the Harmon Brothers, already famous for longform comedy videos promoting sometimes unusual products.

They say it has been viewed (at least in part) over 17.3 million times and shared 409,000 times in just the two weeks since its launch. Their press release says in comparison that “Trump’s most popular ad has been shared a little more than 334,000 times in more than two months, and Clinton’s most popular ad has been shared more than 192,000 times in nearly two months.”

Facebook will measure anyone who has the video playing at all as a view, so the PAC provided some more granular numbers on its impact and spread in emails today.

Of the 17,787,252 views, 17,563,845 (98 percent) came from Facebook, and 11,697,520, 66 percent, of those were for longer than the three seconds that Facebook counts. The PAC did some paid promotion, and 38 percent of the views (6.694.040) arose from paid promotion and 11,093.212 were organic.

As far as the matching process, the PAC’s chief Matt Kibbe reports that 33,393 Democrats have signed up and 33,036 Republicans, for a total of 66,429 signed up and 30,819 successful matches made, covering 61,638 people.

Alternative PAC’s total fundraising for this cycle has been almost $1.1 million from over 760 individual donors.

“Social media has leveled the playing field this election cycle,” Kibbe said in the press release. “We may not have billions to spend but thanks to sites like Facebook we’ve been able to reach millions of disgruntled voters with our message and they’ve responded in resounding numbers.”

The video:

Libertarians seek to corral anti-Trump, anti-Clinton voters

A new group aimed at pairing “Never Trump” and “Never Hillary” votes has launched a viral social media marketing campaign aimed at capitalizing on voters’ dissatisfaction with the major party nominees and boosting Libertarian nominee Gary Johnson.

Matt Kibbe, Alternative PAC’s president who formerly led the Tea-Party-aligned FreedomWorks organization, said the strategy of the “Balanced Rebellion” is primarily aimed at recruiting disaffected constitutional conservatives and disaffected Bernie Sanders voters, particularly millennials.

The mission of the Balanced Rebellion is to pair anti-Trump Republicans and anti-Clinton Democrats together so that their votes for Johnson do not function as a de facto vote for their ideological opposite. All of them, however, will vote for Johnson.

“We’re not going for low-hanging fruit, we’re converting people that should be with either the Republican or Democratic parties,” Kibbe said. “We will certainly match hundreds of thousands of voters in the states that really matter for Gary Johnson.”

The states Kibbe is targeting include Colorado, Idaho, Maine, Montana, Nevada, New Hampshire, New Mexico, North Dakota, South Dakota, and Utah. His plan appears to be borne out of the lessons he learned while working on a super PAC for Kentucky Sen. Rand Paul’s presidential bid in Iowa.

“The trend we saw was that a lot of young people that were rallying for Rand, ended up caucusing for Bernie Sanders,” Kibbe said. “And I don’t think that’s as strange as it sounds because I think the frustrations and the distrust of crony capitalism, the anger about permanent war, the way that the Federal Reserve manipulates money and interests and the value of what people have in their bank accounts, you hear a lot of those same frustrations coming from Ron Paul liberty movement students and Bernie Sanders supporters.”

One such Sanders supporter came up with the idea for the Balanced Rebellion. Duane Johnson, a Canadian who lives in Utah and volunteered for Sanders in Nevada during the caucus, is working to boost Gary Johnson now because he trusts the Libertarian nominee.

“I’m a software engineer and was trying to think about what I could do to maybe make it a little bit easier for people,” Johnson said. “I have friends on both sides of the aisle — people who are Democrats who can’t believe Trump got in and people who are Republicans who can’t believe Hillary got chosen as the opposite party’s leader. So then I thought why can’t I just match these people so then they can go vote for somebody else that they would actually, probably more appreciate and feel good about voting for?”

Johnson knew the Harmon Brothers ad agency, which counts libertarians among its leadership, and worked on developing a website for the Balanced Rebellion as the ad agency produced a video with the potential to go viral. The ad, which has been seen more than 17.3 million times on Facebook since it was posted on August 25, features a man dressed as Abe Lincoln comparing the 2016 election to Batman.

“Look, if America is Gotham City, then Hillary is the mob and Trump is the joker,” the Lincoln impersonator says in the ad. “The mob is always there, it’s corrupt, but at least you know what you’re getting. The Joker just got here, he’s creating total chaos, and you don’t know what he’ll do next but you know it’s going to be hell.”

The Lincoln impersonator continues, “America, picking between the Joker and the mob is not a real choice. It’s time to vote for freaking Batman. Gary Johnson is the only candidate who can beat Trump and Hillary.”

Dave Vance, a comedian and creative writer at Harmon Brothers who wrote the ad, said the Batman shtick had been something he’d been thinking about for months. He was less comfortable with President Lincoln as the vessel of a Libertarian message.

“The choice of Abe Lincoln gave me a little bit of heartburn because he’s the furthest thing from a Libertarian,” Vance said. “He used federal government power to force the Southern states to stay in the Union.”

But Vance said he recognized the value in using a popular historical figure who won the presidency as an alternative party candidate. And voters are recognizing and responding to it too.

Before the Labor Day weekend, the Balanced Rebellion effort attracted just over 50,000 voters to match, with slightly more Republicans taking the plunge than Democrats, according to Vance. Kibbe said the video has amassed more than 409,000 shares via Facebook as of Tuesday, which he claimed makes it the most viral ad of the general election. He and Vance have a goal of growing the ad’s viewership from more than 17.3 million — as of this article’s writing — to 100 million by Election Day.

Kibbe also said Alternative PAC has raised approximately $1.1 million since its inception from 760 donors. He hopes the Balanced Rebellion serves to create a new political coalition that is broadly libertarian and can survive 2016.

“I think there’s fundamental disruption of this whole myth that the political spectrum runs left to right; I think a better understanding is authoritarianism and that kind of stuff versus more liberty and a more decentralized culture,” Kibbe said. “The old rules of politics are crumbling before our eyes and the way that the two party duopoly has held onto power was always driven by money, by name ID, by endorsements from poobahs in Washington, and the trend is clearly breaking that whole paradigm up. … So does that mean that a third party presidential candidate can be competitive? I think so.”

What if you could vote third party without helping Donald Trump or Hillary Clinton? It’s possible

Many voters are grappling with this: They’re loyal Republicans or Democrats, but they just can’t pull the lever for their party’s nominee this year. Donald Trump and Hillary Clinton are the most unpopular major-party nominees ever.

These disaffected voters could go for Gary Johnson, but that would only help out their party’s rival major-party candidate, who they dislike even more than your own. And they really don’t want to do that.

Well, some backers of the Libertarian Party nominee actually understand this dilemma, and their super PAC has figured out a workaround. It’s called Balanced Rebellion: a website that will connect a Democrat or Republican with a member of the other major party, allowing both to vote for Johnson. “It’s like Tinder but not gross,” says an Abe Lincoln impersonator in an amusing five-minute video on the Balanced Rebellion site.

“If you decide to vote for Johnson, we’ll match you with someone from the opposite party to balance out your vote,” Lincoln says. “Meaning, if you’re a Florida Democrat who hates Trump and Hillary, we match you with a Florida Republican who hates Trump and Hillary. If you both vote Johnson, neither Trump nor Hillary gets an advantage. Only America!”

This political ad for Johnson offers a unique appeal: offering major-party voters a guilt-free way to abandon their traditional loyalties in November. So, if the idea catches fire, could Johnson actually win the presidency?

Don’t count on it. Balanced Rebellion insists that two-thirds of voters aren’t happy with Trump or Clinton. That’s somewhat true, depending on how the question is asked in polls, but it doesn’t mean most of those unhappy voters are interested in even considering a third-party candidate. Right now, Johnson has an outside shot—way outside—to nab the electoral votes in Utah, a traditionally Republican state where Trump, the Republican nominee, is particularly unpopular. Beyond the Beehive State, Johnson appears to be on track to finish a distant third.

Which doesn’t mean a vote for Johnson is wasted. A double-digits showing (he’s polling at around 10 percent nationally at the moment) would be a huge boost for the Libertarian Party, setting the stage for a concerted push toward—and increased public debate about—transforming the U.S. into a true multi-party system.

Watch the Balanced Rebellion video below:

Viral Video Gets 30,000 Republicans and Democrats to Vote Libertarian

Last Thursday, a site called Balanced Rebellion launched a video featuring Abraham Lincoln encouraging Americans to reject both Hillary Clinton and Donald Trump, and to vote for Gary Johnson. The site presents a brilliant idea: it pairs up a Republican who hates both Trump and Clinton with a Democrat who hates both Clinton and Trump, so rather than voting to stop the candidate they fear more, each person will be free to vote third party.

“Look, if America is Gotham City, then Hillary is the mob and Trump is the Joker,” the video’s Lincoln declares. “The mob is always there, it’s corrupt, but at least you know what you’re getting. The Joker just got here, he’s creating total chaos, and you don’t know what he’ll do next but you know it’s going to be hell.”

“America, picking between the Joker and the mob is not a real choice. It’s time to vote for freaking Batman.” This kind of Internet humor pervades the video, as Lincoln jokes about getting shot (“too soon?”) and emphasizes that he himself ran third party — in 1860.

Matt Kibbe, president of AlternativePAC, the organization behind Balanced Rebellion, told PJ Media on Monday that over 30,000 people have made the pledge on Balanced Rebellion to vote for Johnson, and are being matched with their counterparts from the Democrat or Republican Party. So far, more Democrats than Republicans have joined the site, but the disparity is not large — Kibbe estimated it to be around 10 percent.

The president noted that the video has reached “8.5 million views in 72 hours,” and called it “a phenomenon.” According to Facebook, the video has been shared nearly 212,000 times, and Kibbe said it has reached 20 million people. He predicted that this video campaign will match “half a million people.”

“We’re also geo-targeting,” Kibbe added. “The views and the conversions are heavily weighted in states that we think matter for Gary Johnson: Utah, New Mexico, Nevada, Colorado, Idaho, and New Hampshire.” His political action committee has invested $50,000 into boosting the video on social media, and Kibbe announced that they will be investing another $50,000 on Monday.

He emphasized that the growth of viral videos “is not linear,” and he set the goal high — at 100 million views over the next two weeks.

“To me the biggest challenge that Gary has right now is people knowing he exists,” Kibbe admitted. He said they launched the video at this time in order to boost Johnson’s poll numbers, so he might reach 15 percent nationwide and qualify for the first presidential debate on September 26 in New York City. “We think the next two or three weeks are decisive,” he said. “It would be tremendously helpful to get Gary Johnson on that stage.”

The Libertarian currently stands at 8 percent in the RealClearPolitics average.

Kibbe emphasized that social media and Internet movements like Balanced Rebellion have a real chance in today’s politics. “I think we’re at the cusp of a real paradigm shift, we’ve been seeing hints of it for years,” he told PJ Media. “Going back to Howard Dean using social media, Barack Obama beating Hillary Clinton, the Tea Party movement in 2010 — the two party duopoly is starting to break.”

The video listed three reasons why a third party candidate can win in 2016: the power of the Internet, where 1.7 billion people are on Facebook alone; Johnson’s history as a “balanced candidate,” a Republican governor of a Democrat state, winning votes from both sides; and because two-thirds of Americans have said they would vote for anyone besides Trump and Hillary, and Johnson is the only option on the ballot in all 50 states.

The AlternativePAC president admitted that the social media campaign is most likely to reach millennials, but he did not yet possess any data about the people he has reached so far. “The very fact that it’s a social media campaign on Facebook instead of a dusty old TV buy, it’s going to skew younger, and of course we think that’s an audience that’s very good for Gary Johnson.”

Abe Lincoln Trashes Clinton and Trump in This Insane Ad for Libertarian Gary Johnson

And now for something completely different in an election season dominated by Hillary Clinton and Donald Trump—a political ad starring “Dead Abe Lincoln” telling voters they “just got screwed” by the two-party system.

“What Abe Lincoln prophesied about Trump and Hillary,” created on a shoestring budget by viral video mavens the Harmon Brothers, touts Libertarian candidate Gary Johnson in a push to have the former New Mexico governor included in the upcoming presidential debates.

Funded by Alternative PAC, a Johnson supporter, the five-minute video also promotes a movement called Balanced Rebellion, which, Abe says, “is like Tinder but not gross,” and aims to match voters one-to-one with others who are disappointed in the major-party choices for leader of the free world.

While citing public polls and current research, Abe’s gentle tirade compares Trump to “your racist uncle,” cracks wise about his own assassination and Photoshops Clinton into a corporate-logo-heavy Nascar jacket.

Since its launch late last week, the video has snagged nearly 9 million views, most of them on Facebook with little paid media. Dave Vance, the short film’s writer-producer, tells AdFreak he was trying not only to make the ad credible but to clear some social hurdles.

“People feel some angst around sharing political ads because they don’t want to be that friend on Facebook,” he said. “We wanted it to be funny enough to grab attention and make it shareable.”

Lincoln was no Libertarian, Vance acknowledges, but he was a third-party candidate and gives the ad an “iconic American figure” as a hook. “We’re so versed in Lincoln’s life, and he lends himself to jokes with a historical reference,” Vance said.

The team at Provo, Utah-based Harmon Brothers shot the ad with greenscreen technology using local improv actor Christian Schmutz. The Harmons are best known for their viral videos for Squatty Potty, FiberFix and Poo-Pouri.

A paid media push will kick in over the next few weeks in an attempt to reach the millions of American voters who say they don’t want to cast their ballots for either Clinton or Trump.

“The video really reflects the level of disenchantment with the current political landscape,” Vance said. “We tried to distill the most crucial points”—and provide a few laughs along the way, like Abe’s reference to Gotham City and it being “time to vote for freaking Batman.”

This Hilarious (But Accurate) Ad For A Gary Johnson Vote Is The Best Political Ad Ever

Libertarian candidate for President, Gary Johnson, is enjoying some of the limelight not usually experienced by third parties during election season.

Admittedly, a lot of that attention comes in the form of people just straight up not liking the Republican or Democrat candidates. In fact, Trump and Clinton’s disapproval ratings are so high that most people voting for them don’t even really want them in office, they’re just voting to keep the other option out.

With that in mind, one group decided to help people move away from the candidates they hate and help get Gary Johnson the vote.

BalancedRebellion.com came up with a system that allows Republicans and Democrats who mutually hate their candidates come together to vote for Johnson, and balance out the scales so that neither party gets the benefit of a lopsided vote. It’s a pretty fun system that pairs you with a Democrat in your area, and makes you feel better about leaving your party to vote for Johnson.

But while the site alone is a pretty good idea, it’s the video promoting the site that sells.

Acting as part promotion for the site, and part campaign ad for Gary Johnson, Balanced Rebellion has “Dead Abe Lincoln” get up as their spokesman and give one of the most hilarious speeches I’ve seen this election season. In it, he reminds you that this year you’ve been screwed, that you don’t have to vote for someone you hate, and that Abe Lincoln himself was third party when he was elected.

“You have to choose between a corrupt president, and a crazy president. Like a two horse race where one horse cheats, and the other one eats Muslims.” said Dead Abe Lincoln.

“There’s Hillary, who’s like a Monopoly player using her get out of jail free card, then a rig an election card, and make millions on political favors card,” he continues. “And Trump, who’s like if your racist uncle got drunk and ran for President, then the nation got drunk and said that guy should nuclear bombs.”

While being funny, it doesn’t just promote the site. It also gives a very good explanation as to why you should vote for Johnson over the other two. So if you’re looking for a good five minute video that will help convince your friends and family to leave the false safety of their mainstream party, this is the video to do it.

Watch below:

Dead Abe Lincoln Says: Vote Gary Johnson

The Gary Johnson-supporting SuperPAC AlternativePAC has launched a new project, called “Balanced Rebellion.”

Via their site and using Facebook, they link a voter who would like to vote Libertarian from a specific state who says they would feel obligated to vote Hillary Clinton if they had no other choice to another voter who says they’d feel obligated to vote Trump in that situation.

This is intended to solve the problem of the would-be third party voter who fears their vote would enable the candidate they most hate to win. You know, the old “A vote for a third party is a vote for whatever candidate you most hate.”

As Matt Kibbe, who runs the PAC, explained in a phone interview this morning, you will actually be informed of the existence of this specific other voter, but just a first name to protect the other users’ privacy.

The site and idea are explained in a long-form comedic video starring “Dead Abe Lincoln.” The 5-minute ad attacks Trump as your drunk racist Uncle and Clinton as a corrupt pol trying to “make millions on political favors.” If America is Gotham City, then Clinton is the Mob and Trump the Joker. Johnson then is Batman.

Dead Abe then explains some of Gary Johnson’s good qualities, such as being a popular GOP governor in a Democratic state who managed to cut taxes, who wants to end wars, and not spy on you. It tries to stress that even if you don’t believe in all Johnson’s policies, you still might be able to see he’s a better presidential choice than Clinton and Trump.

The video is the creation of the Harmon Brothers, profiled last month in the Washington Post for being the famous makers of rulebreaking longform web-based ads, whose initial rep is based on “turning gross into gold” (they invented the “pooping Unicorn” for the Squatty Potty product).

“Taboo products, if we believe in them, are our specialty,” Jeffrey Harmon, one of the four Mormon brothers who run the agency, told the Post.

Jeffrey Harmon says in an emailed statement via Kibbe that “Early indicators suggest this Balanced Rebellion ad is as viral as the mega viral fiberfix ad we released last week.”

AdWeek on that fiberfix ad, which got 3 million Facebook views in a day with no paid push.

The Harmon Bros. “dead Abe Lincoln” video for Balanced Rebellion:

Match Game: Website Promises Guilt-Free Voting for Gary Johnson

For the many voters who aren’t happy with their party’s presidential candidate but really loathe the other team’s, a super PAC promoting Libertarian candidate Gary Johnson proposes a solution: matching disaffected Republicans and Democrats so they can vote for Mr. Johnson without remorse.

The Balanced Rebellion effort aims to pair Democrats who had resigned themselves to voting for Hillary Clinton to stop Donald Trump with Republican voters who were planning to cast ballots for Mr. Trump to block Mrs. Clinton. People can log onto the Balanced Rebellion website and register their choice were Mr. Johnson not an option.

The website then matches members with opposite viewpoints from the same states, so when the two head to the polls for Mr. Johnson, they negate one another. For example, a Florida voter who deeply dislikes Mr. Trump would be paired with a Florida voter who deeply dislikes Mrs. Clinton.

The super PAC, Alternative PAC, wants to draw in Democrats and Republicans who would like to vote for Mr. Johnson, a former Republican governor of New Mexico, but worry their vote for him would merely help the candidate they most disdain win the election.

“This might be the ultimate perfect storm for a Libertarian presidential candidate — with both the Republican and the Democratic nominees at historical negatives,” said Matt Kibbe, the head of alternative PAC. Mr. Kibbe founded the tea party organization Freedom Works in 2004 but departed last year.

To promote the campaign, the group created a comedic video featuring Abraham Lincoln weighing the choices voters face this year and recommending Mr. Johnson.

“You can’t vote third-party ‘cause for Republicans that’s a vote for Hillary and for Democrats it’s a vote for Trump,” the character explains, “so you stick with the candidate you don’t like to stop the one you hate, splitting the nation in two.”

The campaign and accompanying video were produced by internet marketing firm Harmon Brothers, which is paying nearly $330,000 to advertise the “Balanced Rebellion” video on Facebook, a sum that Alternative PAC will report as an in-kind contribution.

Mr. Kibbe said the initial goal of the campaign is to raise Mr. Johnson’s profile just high enough to garner 15% popularity in national polls – the threshold that would permit him to appear at this fall’s presidential debates.

He did not say how the campaign would help Mr. Johnson actually win states in November’s contest, and the website has no way of ensuring that voters truly stick to their third-party plan.

Alternative PAC is particularly hoping to draw in voters under age 30, who polling suggests are especially unsatisfied with their respective parties’ nominees.

The group’s millennial pitch is unmistakable.

“You can really match with someone as disappointed as you are,” it assures watchers. “It’s like Tinder, but not gross, and it can save America.”

In Presidential Tinder, Why Would You Swipe Right for Trump or Clinton?

A soon-to-be-launched new internet video from the Gary Johnson-supporting AlternativePAC analogizes this year’s presidential election to Tinder.

Republican Donald Trump, it says, is the loudmouth at the end of the bar, pissing everyone off.

Democrat Hillary Clinton is “a nightmare…always reading your emails while hiding her own. Paranoid. Jealous.”

Gary Johnson, however, “climbs mountains,” and is for peace, privacy, and equality. Moreover, his company has never gone bankrupt.

American voters in this Tinder analogy are advised to “not settle” for Trump or Clinton but to “score” with Gary Johnson and the Libertarian Party.

This seems of a piece (in its uncoordinated PAC way) with a general attempt on Johnson and Weld’s part to position themselves not as radical libertarians but more as a choice that just seems personally sane and manageable, not exuding the sort of personal characteristics that indeed many of would find revolting face to face. (Marking the female candidate as “jealous” could and doubtless will be read by some as problematic, in the modern lingo, but it seems intended to match the “wants to read your email” point, a serious policy issue.)

The video:

I reported the other day on AlternativePAC chief Matt Kibbe on the value of short internet videos as a superior bang for the buck for the modern electorate.